he Plastics Industry Association (PLASTICS) recently unveiled its “Recycling is Real” advocacy campaign to promote and defend plastic recycling across America. The initiative provides content to help elected officials and policymakers understand recycling’s vital role in sustainability and make informed decisions about recycling resources.

The campaign challenges false narratives claiming recycling is a “myth” pushed by anti-recycling organizations who are aiming to advance legislation imposing bans on, substitutions of and taxes on plastics.

“Plastic recycling is very real, and it happens every single day across America,” said PLASTICS’ President and CEO Matt Seaholm in a press release. “The Recycling is Real campaign allows both the public and lawmakers to see for themselves the extraordinary role recycling plays in the circular economy, making it undeniable that recycling is not only effective but is a feasible and economical way to achieve our shared sustainability goals.”

Recycling is Real highlights the true facts of recycling — like the statistic that America recycles over six billion pounds of plastic every year. The video series takes viewers behind the scenes at plastics companies for an inside look at how and where recycling happens through interviews with the employees who make it happen.

Featured companies include Plancon, Novolex, MAAG Group, Ultra-Poly, Niagara Bottling, Amcor, Epsilyte, Envision, ExxonMobil, TenCate, PolyQuest and Nexus Circular. Additional videos will launch in the coming months.

For more information on the campaign visit https://recyclingisreal.com/