Distributor Best Practices
lastic coatings — They’re not the most titillating subject at first glance. Coatings are not a commodity like acrylic, polycarbonate, nylon, Delrin or UHMW, so they’re not as easy to sell as common plastics. As a distributor you might be asking yourself, “So why would I bother learning about plastic coatings?” This article will open your eyes to the major categories of coatings, how easy they are to sell and the money to be made.
First and foremost, what do coatings do? Simply put, they change the surface of the substrate. A coated surface is more durable and longer lasting compared to an uncoated surface. Additionally, coated products are easy to clean with a variety of common cleaners. Coating a sheet of plastic transforms it from a commodity with a low gross profit to a niche item with a higher GP.
Electrostatic Dissipative (ESD)
Next up are electrostatic dissipative coatings – those in the industry commonly use the acronym ESD. These coatings remove static charge from surfaces. To illustrate what static charge looks like on a plastic surface, imagine pulling the masking off a sheet of acrylic or polycarbonate. The masking comes off, and everything in the air around it immediately clings to the sheet. With ESD that’s gone.
Why is eliminating static charge important? In electronic applications, static discharge can short out computer chips. That’s why the biggest markets for ESD coated sheets are semiconductor fabrication or production and cleanroom manufacturers. Thinking beyond these markets, SciCron Technologies says in our training seminars, “If it goes ZAP or BOOM, it’s a great place for ESD coated sheets and parts.” Anywhere a spark could cause damage to the product or cause a volatile situation is an area ESD coatings should be considered. Electronics manufacturers, weapons or munitions and mining are all markets with opportunities to sell ESD coatings.
Plastic coatings can be used in just about any market and application. It adds life and versatility to the substrate and is worth learning more about. If you’re intrigued, contact me and I can send you a PowerPoint that outlines the applications and a deeper dive into the usage of coatings. Happy selling!