Special Focus
Asking the Right Questions in Food & Beverage Sales
Making the right call
by Vicky Mobolaji, NewAge Industries, Inc.
W

hen an end user looks to switch suppliers for their food and beverage processing components, asking the right questions is paramount. Because end users tend to be more familiar with their own internal processes than with component material, starting the sales process with targeted questions is key. Doing so helps identify the best solutions, meet sanitary and product integrity standards and ultimately earn you a repeat customer.

Define the Application
To begin, get as specific as possible with the application demands.

Ask: “Are you looking for a hose/tubing designed for a specific application, such as dairy transfer, bulk dry goods processing, fatty foods, oil transfer or beverage dispensing?”

This provides clear context and allows the end user to share necessary information that can narrow down material and construction options. For example, a hose used for a carbonated beverage bottling line must contend with different pressure levels, permeation concerns and carbonation retention than a hose designed for milk transfer, where sanitation, fat resistance and repeated clean-in-place (CIP) sterilization are more critical.

Chemical Compatibility
An equally important aspect of providing the right hose and tubing is understanding chemical compatibility and its impact on product integrity. It is important to clearly define both what will pass through the hose and what it will be exposed to externally. This includes not only the food or beverage itself, such as acidic liquids, oils or sugar-heavy mixtures but also the cleaning and sanitizing agents used in the process, including caustics, bleach or CIP/SIP (sterilization-in-place) systems. Different materials, such as PVC, silicone, rubber or polyurethane react differently to these substances and processes. In addition, the material must meet food safety expectations by complying with FDA regulations, maintaining taste and odor neutrality and resisting absorption or leaching that could compromise the final consumer-facing product. Clearly establishing these factors early sets the conversation on the right course.
Mechanical Performance
Beyond chemical considerations, mechanical performance must be evaluated within the context of the application. While material hardness is often referenced, it is not always the most reliable indicator of performance. Instead, it is more effective to evaluate how the hose will function under real operating conditions. This includes determining whether it can handle the required internal pressure, whether it will be subjected to vacuum conditions and how it will behave when routed through equipment with tight bend requirements. In many food and beverage systems, especially those with automated or compact layouts, hoses must maintain flexibility while resisting kinking, collapsing or fatigue over time. These performance characteristics are often more valuable than simple material specifications when selecting the right solution.
“Are you looking for a hose/tubing designed for a specific application, such as dairy transfer, bulk dry goods processing, fatty foods, oil transfer or beverage dispensing?”
Fittings Compatibility
Another critical factor is ensuring proper compatibility with fittings. Depending on the fitting type, either the inside diameter (ID) or outside diameter (OD) of the hose will be the critical dimension. For example, barbed fittings rely on the ID for a secure connection, while push-to-connect fittings depend on the OD. In sanitary applications, clamp-style fittings require consistent tolerances and appropriate wall structures to maintain a hygienic seal. In addition, some reinforced or braided hoses may not be compatible with certain fitting styles, such as compression fittings. Using the wrong combination can lead to delamination or premature failure.
Conclusion
By approaching the sales process with clear, application-specific questions and an understanding of the unique demands of food and beverage processing, hose and tubing solutions that support safe operation, preserve product quality and deliver consistent performance over time are easier to identify.

Beyond asking the right questions, partnering with a manufacturer or supplier that provides comprehensive data sheets, chemical compatibility charts and training goes a long way toward ensuring you make the right call for your customer.