Publisher’sPerspective

Sustainability Comes to the Source Guide

Because the Real Story Isn’t What We Make — It’s What We Make Possible
by Susan Avery, CAE
IAPD CEO
Leading with Sustainability
Sustainability is one of the defining issues of our time. It affects our companies, our customers and our communities. Across every industry, conversations about environmental impact, responsible sourcing and circular economies are shaping decisions about the materials and products that power our world. For the performance plastics industry, this is more than an environmental imperative. It is a chance to lead.

At IAPD, we have long understood that sustainability is not a trend or a marketing line. It is an evolution that connects innovation, responsibility and performance. Over the years, our members have built a reputation for engineering excellence, technical expertise and material performance. Now, we are building on that foundation to show how performance plastics contribute to a more sustainable world.

headshot of Susan Avery
A New Chapter for the Printed and Online Source Guides
This year’s Performance Plastics Source Guide marks an important milestone in that effort. This year, the Source Guide includes an upgraded sustainability section highlighting manufacturers’ polymers that contain sustainability attributes. Within these pages, readers will find listings that identify products containing recycled content, whether post-industrial or post-consumer, and biobased materials.

The online version of the Source Guide already exists, but it is about to get even better. The IAPD staff is updating the searchable member directories on the IAPD website to make them much more user-friendly. This includes updating the full Source Guide with the new sustainability attributes and improving navigation so that users can more easily locate products, materials and suppliers. These updates are part of a larger effort to make all member directory searches on the IAPD website easier to find and use, connecting members and users more efficiently than ever before. These updates will be finalized by November 30, 2025.

This new section represents much more than a directory update. It reflects where our industry is headed and how IAPD is working to help members meet the expectations of an evolving marketplace.

“At IAPD, we have long understood that sustainability is not a trend or a marketing line. It is an evolution that connects innovation, responsibility and performance.”
The Work Behind the Progress — Sustainability Task Force
Behind this advancement is the dedicated work of the IAPD Sustainability Task Force, a volunteer group that is reshaping how we tell the story of performance plastics. The task force brings together leaders from every corner of our industry, including executives, sustainability professionals, marketing experts, supply chain managers and sales teams. They share a common goal: to develop tools that help our association, and our members move the industry forward.

The Sustainability Task Force is part of IAPD’s broader Three Pillar Strategy, along with Workforce Development Task Force and Government Relations Committee (Program). Within this framework, sustainability is more than a buzzword. It is a business strategy that supports innovation, competitiveness and long-term growth.

Three Core Objectives
The task force’s work this year has centered on three key objectives:

  • Creating awareness of the recycling tools that already exist in the IAPD Member Resource Hub, including the Distributor Recycling Best Practices guide and the Recyclers’ Database, both developed by the earlier Recycling Task Force
  • Expanding the printed and online IAPD Source Guide with searchable sustainability attributes that help users identify products that are recyclable or that contain recycled or biobased materials
  • Developing a comprehensive storytelling campaign to show how performance plastics enable a more sustainable world
The Power of Storytelling
Of these, the storytelling campaign may be the most transformative. It recognizes that data alone does not inspire change; stories do. The campaign highlights real-world applications where performance plastics make products lighter, last longer and perform better, leading to measurable environmental benefits such as reduced energy use and lower emissions.

In Phase One, which is starting now, we are sharing application stories across IAPD’s Top 26 Markets. They are organized by both industry and material type. This approach helps us reach audiences where it matters most, including engineers, designers, specifiers, end users and policymakers. It helps them understand the vital role our materials play in building a sustainable economy.

Phase Two, launching in early 2026, will focus on member company stories. This is where your voice matters most. We want to share how IAPD members are reducing waste, incorporating recycled content, improving operational efficiency, implementing ESG frameworks and rethinking product design.

IAPD staff and member Randy Kirkpatrick at the IAPD Annual Convention closing party posing together

IAPD staff and member Randy Kirkpatrick at the IAPD Annual Convention closing party on October 2, 2025, in Chicago, IL USA.

Expanding Our Digital Reach
To support these initiatives, IAPD is creating a new Sustainability Landing Page on our website. This page will serve as the central hub for sustainability-related resources, case studies and data, making it easier than ever to access credible, actionable information. Over time, this content will migrate to our new outward-facing website, performanceplastics.org, which will reach a broader audience beyond our membership.

These digital tools and campaigns are designed not only to inform but also to amplify our message. The task force’s storytelling campaign will extend to social media, where IAPD and its member companies can collaborate to share stories, post case studies and use the unified hashtag #IAPDSustainability. By raising our collective voice, we can reach a wider audience, counter misinformation and build public understanding about the value of performance plastics in achieving sustainability goals.

Building on a Strong Foundation
Sustainability is not a new topic for IAPD. Our Environmental Committee has been a steady leader for many years, producing webinars, glossaries, FAQs and articles to help members navigate environmental issues. Its recent work on ESG frameworks and compliance has laid important groundwork for what comes next. This fall, the committee is turning its attention to developing content and resources on advanced and chemical recycling, another critical area where the plastics industry continues to evolve.

These efforts, combined with the Sustainability Task Force’s new direction, represent a continuum of progress. They show how IAPD is moving from awareness to action and from education and compliance toward innovation and leadership.

A Shared Responsibility
This Source Guide reflects that evolution. Every listing, every polymer and every attribute tells part of our industry’s larger story of resilience, innovation and adaptability. By showcasing products with recycled content, biobased materials or recyclability, we are giving members the information they need to make informed, responsible choices.

Sustainability is not a box to check. It is a continuous journey that challenges us to rethink how we measure value and success. For performance plastics, this means looking beyond the end product and considering the full life cycle, from raw materials and processing to reuse, recycling and recovery. It means asking not only “What can this material do?” but also “What impact does it have?” and “How can it be part of a circular economy?”

Working with Policymakers
As we move forward, we are aligning this work closely with IAPD’s Government Relations Program. Our sustainability story must reach policymakers, regulators and legislators who shape the laws that affect our industry. By sharing credible data and real-world success stories, we can help them understand that performance plastics are not the problem. They are part of the solution. Our materials make energy systems more efficient, vehicles lighter, water systems safer and infrastructure more durable.
Collaboration for the Future
Sustainability, at its core, is about stewardship of our resources, our businesses and our shared future. For IAPD, it is also about collaboration. The progress reflected in this year’s Source Guide is the result of many people working together: volunteers who contribute their expertise, manufacturers who share data, staff who build new tools and members who are willing to be part of something bigger.

To every volunteer on the Sustainability Task Force and the Environmental Committee, thank you. Your work is helping IAPD and our members lead with integrity, transparency and purpose.

And to every member reading this, I invite you to take part in what comes next. Contribute your stories. Share your company’s sustainability wins and innovations. Use the hashtag. Submit your data. Encourage your teams to get involved. Together, we can show the world that performance plastics are essential, sustainable and here to stay.

Because the real story of performance plastics is not about what we make. It is about what we make possible.